Search and AI-discovery systems that turn buyer decisions into revenue.
The single most important rule in 10+ years leading SEO and content across B2B SaaS, cybersecurity, and publishing: traffic without buying intent is worthless. I pair product-led positioning and human editorial judgment with repeatable AI workflows, so your organic growth shows up in your pipeline.
A Product Marketing Approach to SEO & GEO
Good SEO and clear product messaging are only the starting line. Sustainable revenue comes from matching real buyer tasks to verifiable product proof.
Start with who buys, what blocks them, and what sales hears on calls—pairing workflow guides (e.g., “How do I hire someone abroad?”) with comparisons built for vendor selection.
Scaling traffic often kills conversion rates. Tying every query to a released capability, honest limits, and CRO testing ensures rising traffic lifts SQL conversion instead of diluting it.
Use structured AI workflows to compress research and briefing (~5 min per brief) while keeping capital allocation, claim accuracy, and editorial taste human-led.
WHY this product, for this customer, over alternatives?
The outcome and constraints that matter.
A released capability, with proof and limits.
A useful advantage over real alternatives.
Selected Commercial Outcomes
Investing Where We Could Win and Monetize
Directed capital into high-payout, lower-competition B2B software verticals (EOR, ATS) over saturated consumer categories. Paired buyer workflow guides with targeted vendor comparisons, hired the team, and owned the full P&L.
Trading Empty Traffic for Sales-Qualified Pipeline
Template pages drove high traffic but low buying intent (~12 pages had indexing issues and weak AI copy). Rebuilt the strategy around buyer pain points and desired outcomes mapped from 1,975 sales calls (one contract +250% above average).
60 Commercial Pages in 2 Weeks—All Indexed
Mapped 450+ product capabilities into a reusable page template (~5 min AI briefs; ~8 min CMS workarounds). One writer shipped 60 pages with light editing, all observed indexed at 7- and 14-day checks.
High-Velocity Revenue & 12-Team AI Rollout
Generated $2.99M in reported crypto partnership revenue (Dec 2024–Oct 2025 vs. <$550K team cost), landed Tier-1 KOL interviews (Janet Adams, Lyn Alden), and rolled out our AI workflow across 12 regional teams—building on 20× top #1–3 ranking growth at CyberGhost & PIA.
What I Do (Best)
Capture demand across Google Search and AI answer engines around real buyer decisions rather than vanity volume.
Turn workflow guides, product comparisons, and template libraries into a predictable pipeline and revenue channel.
Bring sales-call language, product proof, and conversion testing onto organic landing pages to lift MQL-to-SQL rates.
Automate research, briefing, and multi-region localization across teams without publishing commodity AI slop.
Fix indexing bottlenecks, keyword cannibalization, and internal linking so priority commercial pages rank and stay indexed.
Build durable domain trust through commercial publishing partnerships, original benchmarks, and SME/KOL interviews.
Keep source & call context. Isolate real buyer questions from low-intent background volume.
Check intent and requirements before combining questions—preventing duplicate AI slop.
Link tasks, topics, offerings, and proof into high-converting pages. Dashed links remain hypotheses.
What Others Say About Me
“Vlad leads SEO, AEO, and content with a strong sense of how each piece fits the bigger picture. At Certifier, he was the person I relied on whenever a launch needed to reach people through search, and he treated content as a long game, building for lasting visibility rather than quick wins. What makes him effective is the way he thinks in systems...”
“Working with Vlad has been a genuinely energizing experience. He brings an exceptional level of focus, speed, and ownership to everything he does. What I appreciate most about Vlad is how deeply involved he is. He does not operate from a distance. He is in the details, in the strategy, and in the execution...”
“I've had the chance to work closely with Vlad for a while, and he's one of the most reliable and focused people I've worked with. He leads his team with calm and clarity, even when things get hectic, and always keeps quality high. He's great at adapting to changes, solving problems, and making sure work gets done...”
“During the time I worked with Vlad, he was the most enthusiastic and responsive person to collaborate on projects. Whether it was developing ideas on how we could improve processes or working towards building helpful reporting for his team, his responses were always fast, detailed, and filled with comprehensive feedback...”
“Vlad's knowledge is incredibly diverse: he's an expert in SEO, content strategy, and conversion optimization, with a keen interest and impressive understanding of economics, technology, and numerous fields beyond his professional domain... [He] built a culture where expertise was valued over hierarchy.”
“I had the absolute pleasure of working under Vlad's leadership for nearly two years. He is genuinely an exceptional mentor and would thrive in any brand/people management-style role. I've personally learned a great deal from him, from SEO to WP/HTML, content marketing/management...”
Frequently Asked Questions
Yes. Every project I’ve led has been as a B2B contractor, often full-time (40h/week). I never let contractor status stand in the way of ownership—word is bond, and I operate as a committed partner.
Absolutely. We define your target team structure, I build your SEO/GEO & editorial playbooks, source and train your writers/editors, and run QA until the system runs smoothly on its own.
I’m based in GMT+2 (UTC+2) and primarily work with EMEA and US East teams, with proven async collaboration across APAC as well.
My baseline hourly contractor rate is €52/hr. For longer-term fractional leadership, advisory retainers, or fixed-scope projects, reach out for a tailored quote.
Let’s build sustainable growth together
Whether you need an embedded Head of SEO & Content, a strategy diagnostic, or a repeatable AI content system your team can run—let’s unpack your goals on a 30-minute intro call.